THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving DayMartha Viera Parsons
Published on: 01/09/2026

Moving soon? Reduce stress with Martha's organization tips. Learn how to pack smart and grab our Southern Arizona Relocation Guide for a seamless move.

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Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation SaturdayMartha Viera Parsons
Published on: 12/08/2026

Vacationing in Southern Arizona is easy, but relocating requires a different test. Learn how to evaluate a community to find the perfect fit for your daily life.

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Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before BuyingMartha Viera Parsons
Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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